Go-to-market excellence
required for product success

Helping Product Owners with Market Entry & Product Adoption, while avoiding costly errors

Start-ups | SMEs | Technology-Enabled Businesses

WHAT WE FOCUS ON

There is a common set of objectives for all startups and businesses taking new products to market. Having a suitable Product Development and Go-To-Market Strategy is critical for achieving these objectives. LeverPoint Advisory is primarily a Go-To-Market consulting firm that helps Product Owners prepare for product launch phase – early market entry, subsequent product adoption and institutionalisation of product.

Viable path-to-market

Successful product launch
and market entry

Commercialisation of the product

WHAT WE DO

Go-To-Market Consulting

Providing detailed and product specific advice about market segment to target first AND about taking your product to market

Product Development Consulting

Reviewing what you are doing from a Product Development perspective, identifying any gaps or blind spots

Anticipating Future Resource Requirements

Projecting future human and financial capital requirements for executing various stages of your go-to-market strategy

Accessing Lower Cost Human Resources

Connecting you with our network of cost-effective designers, developers and product marketers who we have worked with in the past and now trust

Customer Development

Critical process of gathering feedback on the product design, and making adjustments to product development and Go-To-Market Strategy

Transitioning from the Early Market to Mainstream Adoption

Understanding how to transition from Minimum Viable Product to fully blown Product Company

TECH AND MEDIA PARTNERS

CLIENTS

WHAT CLIENTS HAD TO SAY

Tristan has worked throughout our organisation within our consulting team and as an independent product marketer and consultant. He made a significant contribution to the evolution of YouTeam marketing and go-to-market efforts, which has supported an increase in market penetration and overall product commercialisation. He has been a trusted colleague throughout the entire lifecycle of the business so far. I highly recommend him to anyone needing advisory and support with setting up or scaling their tech business.


Total Project Value: $150k-500k
Tech Type: Two-Sided Digital Platform
Industry: HR Tech
Location: London, San Francisco, Lviv
Scope of Works: Market Research, Product Marketing
Timeline: August 2017 - Ongoing

Anton Mishchenko, CEO at YouTeam

We’ve worked with Tristan for over two years, over this time we’ve seen his communications, go-to-market and marketing skills come into their own. He has demonstrated a high-level of flexibility and commitment to YouTeam as our needs for his services evolve, because he is genuinely interested in seeing his partners succeed. We appreciate this and are happy to make so referrals that others may benefits from his insights.


Total Project Value: $150k-500k
Tech Type: Two-Sided Digital Platform
Industry: HR Tech
Location: London, San Francisco, Lviv
Scope of Works: Market Research, Product Marketing
Timeline: August 2017 - Ongoing

Yurij Riphyak, COO at YouTeam

Tristan is a smart and an intelligent individual. His insights into how we can grow our business is exceptional. I like the way he communicates with us. He keeps it very simple and always ready to adjust to our needs. Very flexible in his approach, he always looking for opportunities that can help us grow - strategically.

Recommend him unconditionally.


Total Project Value: $150k-500k
Tech Type: Mobile App
Industry: Personal Development
Location: London
Scope of Works: Market Research, Go-To-Market Strategy

Bernard Sinniah, MD at Citi. Author of 'Jaffna Boy'. Co-Founder iCAN

Tristan has taken an extremely proactive approach to advising GIAH International, anticipating issues before they become problems. I’d go so far as to say that he has become an integral part of the company and its success, as a trusted advisor.

I am so happy with his work and will continue to work with him for as long as possible. I highly recommend his services to anyone. He is a true asset to any business! He’s punctual, his work is impeccable, he overdelivers on everything and always overperforms.

He is beyond what is required and adds serious value! Very happy with our work relationship!


Total Project Value: $50k+
Tech Type: Unity Based Extended Reality Game
Industry: Personal Development
Location: Dublin
Scope of Works: Product Vision, Commercial and Technical Viability Assessment, IT Product Management, Go-To-Market Strategy
Timeline: September 2017 - Ongoing

Jackie Carroll, founder and CEO of GIAH International

FOUNDER'S INFO CENTRE

21.12.2017 / by Tristan Senycia

Top 10 questions you need answers to before product launch

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10.01.2018 / by Tristan Senycia

Who has responsibility for Go-To-Market strategy on your founding team?

Do you have a Go-To-Market Strategist on your founding team? The role of the Go-To-Market Strategist hasn’t yet been clearly defined in…

11.07.2017 / by Tristan Senycia

Preparing for a Successful Software Innovation Project – for non-Tech, non-Product Corporate Executives

Having discussed the main challenges non-IT corporates may experience taking on a new software development project, let’s now turn our attention to some suggestions…

21.04.2017 / by Tristan Senycia

Playing with Fire: What stops non-IT corporates from innovating with software

It is no revelation that even most non-IT corporations are in the process of significant digitalisation, to the point that some are…

12.12.2017 / by Tristan Senycia

A Tale of Two Cities, a Customer Development Case Study from Sydney and Melbourne

Stage 1 – First Contact with the Target Audience My story starts in Perth, Western Australia at a time that my home state was…

15.03.2018 / by Tristan Senycia

The Myths and the Realities of Product Testing at Tech Conferences

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CONTACT

TRISTAN SENYCIA

Leverpoint: Founding Partner & Go-To-Market Strategist

YouTeam: Product Marketing & Blogger