LeverPoint Advisory is a Go-To-Market consulting firm that helps Product Owners to prepare for product launch phase – early market entry, subsequent product adoption and institutionalisation of product.
Getting your Go-To-Market Strategy right is critical because it affects all the other, downstream strategies and tactics you will need to implement, to successfully commercialise your product.
Founders need to constantly weigh up and address, short, medium and long term objectives, maintaining a clear focus on the critical success factors related to their stage of commercialisation (and product adoption).
We assist by carefully analysing and clarifying our clients’ go-to-market strategies, considering a wide range of factors which are typically overlooked. We also seek to add value by identifying assumptions clients are making about their path-to-market.