LeverPoint Advisory is a Go-To-Market consulting firm that helps Product Owners to prepare for product launch phase – early market entry, subsequent product adoption and institutionalisation of product.

Getting your Go-To-Market Strategy right is critical because it affects all the other, downstream strategies and tactics you will need to implement, to successfully commercialise your product.

Founders need to constantly weigh up and address, short, medium and long term objectives, maintaining a clear focus on the critical success factors related to their stage of commercialisation (and product adoption).

We assist by carefully analysing and clarifying our clients’ go-to-market strategies, considering a wide range of factors which are typically overlooked. We also seek to add value by identifying assumptions clients are making about their path-to-market.


Tristan has been actively involved in High Tech product startups since 2011, when he founded his first Software-as-a-Software business and was accepted into and funded by Australia’s leading Technology Accelerator programme, ‘Commercialisation Australia’ now known as ‘Accelerating Commercialisation’. As is the case for many high-tech product startups, a lot was learnt but commercialisation became untenable due to structural problems within the commercial building market and associated regulatory systems.


This experience formed the platform for Tristan to join the founders of YouTeam, Anton Mishchenko and Yurij Riphyak and in support of a new venture, a two-sided digital marketplace where customers can search for available tech talent. In some ways it is similar to UpWork, the key difference is that the specialists available are not freelancers but instead full-time employed specialists located in nearshore locations (Central & Eastern Europe). This solution suits clients wanting to extend their design and development teams, without needing to go through the recruitment process and expense of making an in-house hire or managing, unmanageable freelancers.


Tristan is also Founding Partner of a Go-To-Market consultancy ‘LeverPoint Advisory’ to help startups with an MVP penetrate their initial target market and navigate the tech product adoption cycle.


Send us a brief description of your project and the main challenges that you're facing, and we will get back to you and schedule a meeting within 24 hours.

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